Which of the following statements about the proliferation of new products in the consumer market place is true?
Consumer product companies launch approximately 20,000 new products each year
Only when dealing with pricing strategy will marketing managers have to be concerned about slotting allowances
Manufactures are the leading users of promotions, and their choice of sales promotions are not influenced in any way by the retailers
Supermarkets today carry SKUs of specific products, and fewer different brands of products than they once did
